It’s been 15 years since Ex- Oracle Executive Marc
Benioff and Parker Harris found SalesForce in the year 1999. Headquartered in
San Francisco, California this cloud computing company is globally known for
its Customer Relationship Management (CRM) products. Salesforce has now made
over 104000+ clients and 2100000+ subscribers. It’s expanded into the ‘Social
Enterprise’ Arena.
Of most benefits accomplished by using Salesforce in any
organization, there are prominent features as follows. Salesforce
delivers its CRM services for Non-profit organizations at a low cost making it Affordable
for most of the medium and small organizations. Further allows you to reduce
the need to upgrade and maintain hardware and expensive networks making it Accessible
for those organizations. They also provide a Complete Solutions to the clients which includes Sales, Marketing,
Service and Partners for better solutions and insights. Salesforce is more Secure
as
it provides a safe environment for the organizations’ data. In addition to
that, the results are achieved Faster due to its focus on
innovation.
For any software services, there are certain pros and
cons to it based on experience by various clients and subscribers. It all depends
on the convention of the consumer. And, here are the major pros and cons of the
software.
Pros
SalesForce is a proven innovator in the field of CRM.
They are still working on the improvements and other features of the
enhancement of the software. It has a simple user interface, which make it user
friendly. Most of the time it delivers technology. Also, it covers all the stages of a customer lifecycle making
the details extensive for insights and interpretations.
Cons
When compared, SalesForce is competitively weak in the
SaaS CRM industry. It only has a fewer international data centres than its competitors.
Which tends to be a minor setback amongst its competitors. There is no scope
for Sales Force beyond the CRM solutions. In addition, it provides CRM
solutions only for the Business-to-Business clients and subscribers and not
otherwise, like they don’t have a CRM services solution for Business-to-Customers.
Even with these few cons, the Salesforce seems to lead
the CRM solutions with a quite a margin and has more competitive advantage over
its competitors. This is mainly because of its distinctive, innovative and
simple user interfaces from others. The most important feature why it’s a big
success is that it fits every organization in the industry and everyone could
benefit from Salesforces’ CRM Solutions.
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